CASE_ID: JULIET_WHEREFORE

Wherefore Art Thou, Juliet?

A choose‑your‑own‑adventure mixed‑reality journey across NYC’s Theater District, guided by interviews with Broadway performers.

ROLEExperience Designer
DOMAIN
STACK
XRLocation‑basedAudio
DEPLOYMENTstoryversenyc.com
Wherefore Art Thou, Juliet?
The Challenge

"Tests scalable patterns for cultural‑district storytelling that can be authored by small teams."

My responsibility

Experience Designer — route/stop design, narrative framing, and mobile listening UX.

Judgment & tradeoffs

Decisions and why

  1. 01

    Let the neighborhood shape the journey

    I used a route with multiple stops and interviews with Broadway performers to connect narrative choices to physical places. Mobile listening and street-level accessibility and safety considerations informed the experience.

Outcomes & Impact
  • 01

    Piloted narrative traversal across multiple neighborhood stops.

  • 02

    Prototyped creator‑led location authoring patterns.

  • 03

    Documented accessibility and safety considerations for street‑level play.

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