FAIRYLAND

Shaping the Experience

Designing for narrative cohesion across mediums required a unified visual language and interaction patterns. I developed a modular UI system that adapted to both web and mobile contexts, ensuring users felt continuity whether they were engaging with the story online or in-person. The use of consistent typography, color schemes, and iconography reinforced brand identity while facilitating intuitive navigation through complex narrative layers. The ticketing flow was designed to be more than just a transaction; it was an entry point into the story. By integrating narrative elements into the purchase process, users were 'primed' for the experience ahead, increasing engagement and anticipation. The web onboarding experience served as a digital prologue, setting the stage for the live performance. Through interactive elements and character-driven content, users were immersed in the story world before stepping into the venue, enhancing overall engagement. Below is the profile UI that users interacted with during onboarding and post-show follow-ups. It was designed to be a central hub for narrative progression, allowing users to track their journey and access exclusive content tied to their in-show choices.