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FAIRYLAND

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Overview

A living storyworld that connects audiences across live performance, web, film, and AI‑driven character encounters so engagement continues before, during, and after the show.

Overview visual

My Role

Head of Product UX, Designer, Creative Technologist & Full Stack Engineer — owned experience strategy across mediums, ticketing/onboarding UX, and cohesion between live and digital touchpoints.

Outcomes

  • Unified offline/online story loops across channels into a single cohesive journey.
  • Designed frameworks for pre‑ and post‑show engagement that increased repeat touchpoints with fans.
  • Codified brand and story cohesion across media so teams could ship faster without fragmenting the world.
  • Drove strong ticketing and onboarding conversion through streamlined flows and clear narrative framing.
Outcomes visual

Why It Mattered

Demonstrates systems‑level product design for hybrid media where narrative continuity drives retention.

Process visual