ChalkNotes

Overview

A mixed‑reality audio‑AR platform that lets creators drop stories onto real‑world maps and audiences discover them in situ. Piloted as a multi‑stop narrative trail in Shubert Alley in NYC.

My Role

Lead Product Designer & UX Strategist — owned end‑to‑end design across no‑code authoring and mobile discovery. Led research, prototyping, and usability testing with creators and audiences in uncontrolled real‑world environments.

Outcomes

• Launched a self‑guided XR trail in the Broadway Theater District entitled "Wherefore Art Thou Juliet?"
• Observed repeat engagement across multi‑stop narratives and dwell time at key locations.
• Generated interest from festivals and cultural orgs for future commissions.
• Codified best practices for mixed‑reality experience design in open, unpredictable environments.

Why It Mattered

Proved that non‑technical creators can author place‑based XR stories and audiences will explore them at their own pace.